As the saying goes: the competition never sleeps. That is why it is our goal to keep our strong DWS brand fit. For this reason, we also look partners outside the world of finance who can help us to further promote our brand.
And that's where sport comes in. DWS has been involved with the legendary the legendary top NBA basketball club the L. A. Lakers and the German Bundesliga soccer club Eintracht Frankfurt.
These commitments give us the opportunity to, among other things:
- to further increase brand awareness both regionally and globally
- address our customers in a non-advertising environment so that
- create an emotional connection with the DWS brand
- to create a positive value transfer and thus further increase the sympathy for DWS on an ongoing basis
