Small wonder. The digital age is transforming the world at phenomenal speed. In 1993, only 3% of the information stored worldwide was digital. By 2007, this had skyrocketed to about 97%. It was in this period that Amazon (1994), Google (1998) and Facebook (2004) were founded. When Apple launched the iPhone in 2007 it marked not the end but the beginning of even more dynamic development. The breakthrough of the smartphone and the tablet enshrined digitalization in virtually all walks of life, replacing globalization as the buzzword and key driver of the global economy. Today, bits and bytes control farms and schools, hospitals and offices, factories and our very homes.